How to make sales promotion policy scientifically so as to shoot the target of sales volume to maximize the return on the investment of sales promotion becomes a question that business managers have to answer .

如何在整个市场营销的框架下科学的制定销售促销组合和销售促销策略去 实现既定销售 目标，如何最大限度的提高 销售促销资金的投资 回报成为企业决策者必须要面对的问题。